The Crane Briefing
once a week.
The senior view on AI search, paid media and technical SEO. One considered read each week on the shifts that actually change what you should do next, filtered, weighted and signed off by Nic Crane. Read by the people who carry the number.
Subscribe freeMost marketing newsletters are noise on a schedule.
This is not that. Every week I take the handful of things that genuinely moved, in paid media, AI search and technical SEO, and write down what they mean for what you should do next. Not a roundup of everyone else's takes, not reheated news. One senior view, plainly stated, that you can act on before lunch.
It goes to founders, marketing leads and the people accountable for the result. Every issue is edited and signed off by me, so what lands is my judgement. If you would rather think than scroll, it will save you an afternoon a week.
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, in paid media, AI search and technical SEO. Filtered, weighted and signed off by me before it goes out. The judgement is mine.
Nic CraneFounder, The Crane Consultancy
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Before you subscribe.
How often does it arrive?
Once a week. One considered email, not a daily drip. If a week has nothing worth your time, I would rather send nothing than pad it out.
Who actually writes it?
Nic Crane. I decide what is worth writing about, and every issue is edited and signed off by me before it goes out. It is one senior view, held to my judgement, which is the whole point of it.
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Whichever you prefer. The same edition goes to inbox subscribers and to the LinkedIn newsletter, and it is published here on the site. Pick the one you already read.
Will you share or sell my email?
No. It is used only to send you the briefing, it is never shared, and you can unsubscribe in one click. How we handle your data is set out in our Privacy Policy.
Is it free?
Yes. The briefing is free. If you want a senior pair of eyes on your own account, that is what the consultancy is for.