Case Studies
One theme runs through everything here: whatever the discipline, the work is forensic. Selected engagements across paid media, technical SEO, AI search and data, shown anonymised where client approval is still pending.
Speak with NicDifferent problems, one discipline.
A media budget rebuilt from evidence. Attribution traced from click to CRM across a whole estate. A single source of truth where there were a dozen disagreeing numbers. Different briefs, the same forensic method.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you are weighing up, and you will get an honest, forensic read on what I would change, what I would leave alone, and where the real upside is.
Speak with NicThe senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, in paid media, AI search and technical SEO. Filtered, weighted and signed off by me before it goes out. The judgement is mine.
Nic CraneFounder, The Crane Consultancy
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