Technical SEO Consultancy
The schema, crawl, Core Web Vitals and architecture that win durable organic rankings. Senior-led technical SEO, engineered rather than written.
Creator of the AI Visibility Suite
Most SEO problems are structural.
Most SEO problems are not content problems, they are structural. A site a crawler cannot read cleanly, schema that is missing or wrong, slow Core Web Vitals and a muddled architecture will cap rankings no matter how much is written. The work that actually shifts rankings is usually under the bonnet.
Technical SEO here is engineering, not a content mill. The foundations are fixed first, crawlability, indexation, structured data, internal linking and speed, so the pages you already have can rank for what they deserve. It is the same discipline that decides competitive SEO mandates, where schema and machine-readability win the work.
What a technical SEO engagement covers.
- Technical Site Audits
- Schema and Structured Data
- Core Web Vitals
- Crawlability and Indexation
- Internal Linking and Architecture
- International SEO (hreflang)
Audited, prioritised, shipped.
One senior practitioner audits, prioritises and implements, working to your developers where there are developers and doing the hands-on work where there are not. A power user of HTML, CSS, JavaScript and GTM, applying that depth to the technical layer rather than briefing it out.
Recommendations are specific and shipped, not a ninety-page audit left on a shelf. You own every change and the reasoning behind it.
Led paid media for the LUSH Cosmetics global transformation across sixteen markets, with the same technical depth now applied to mid-market sites. 5.0 on Google from named current clients.
Technical SEO questions.
Is this content writing or technical work?
Technical. The focus is the architecture beneath the content: schema, crawlability, indexation, Core Web Vitals and internal linking. Content can follow, but the foundations come first because they are what cap most sites.
Can you work with our developers?
Yes. The work is briefed and reviewed with your dev team where you have one, and implemented hands-on where you do not. Either way you get specific, shippable changes, not a theoretical audit.
Is technical SEO the same as AI search?
They are related but distinct. Technical SEO wins rankings in the classic results; AI search optimisation, through GEO and AEO, wins visibility inside AI answers. The schema and entity work overlaps, so they are often run together, but you can engage either on its own.
Can I engage you for SEO only?
Yes. Technical SEO is a complete engagement in its own right. Most clients start with one discipline and add the others only when they earn their place.
Engage one, or the full stack.
Most clients start with one discipline and add the others only when they earn their place. Each is a complete engagement on its own, held by the same senior mind.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you are weighing up, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with NicThe senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, in paid media, AI search and technical SEO. Filtered, weighted and signed off by me before it goes out. The judgement is mine.
Nic CraneFounder, The Crane Consultancy
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