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Insights

Profit-first thinking,
plainly stated.

Senior-led writing on PPC, AI search and technical SEO, written and signed off by the founder, Nicholas Crane.

AI Search · Latest

AI Visibility: the three questions every machine asks about your business

AI visibility is three questions every machine now asks about your business: can it find you, act on you, and describe you correctly. Here is the framework.

Nic Crane
AI Search

What is Answer Engine Optimisation (AEO)?
AI Search

Be the answer: how AI search decides who it cites
Data

Your CRM is lying about where leads come from
Technical SEO

Schema is how you win Google and AI at once
Paid Media

The efficiency ceiling: why more PPC budget stops working
Analysis

Most PPC spend is optimism with a budget
The Crane Briefing

The senior read,
once a week.

Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, in paid media, AI search and technical SEO. Filtered, weighted and signed off by me before it goes out. The judgement is mine.

Nic CraneFounder, The Crane Consultancy

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